Get with the program

The beauty of Capitalism is that businesses are rewarded for doing more for their customers. Let's say we have two companies, A and B. Company A has been around for 60 years. During that time, it developed a ground-breaking business model and a brand-new product that revolutionized the industry. It's now grown to become the largest company of its type and nearly dominates the market. Company B started up 3 years ago with the help of 3 employees, a good product, and social media for advertising. Both companies offer a product designed to solve the same problem. Both have their advantages and disadvantages. This is where capitalism shines. What if Company B suddenly takes a huge hold of the market? It doesn't make sense to Company A; B's prices are higher. A closer inspection reveals that B's product is slightly better, and they offer better service to customers. Is this fair? What if Company A loses its grip on the market and, as a result, is in danger of going out of business? After all, it's been around for 60 years. Shouldn't it stay around? The only way to revive Company A is to do more for their customers. If they don't, they lose. However, if they do, everybody wins. Not only is A revived and the customers pleased, but B will be forced to either lower their prices or create an even better product. This cycle will continue in a glorious self-correcting fashion. That's the beauty of Capitalism.