How to get the word out

How do you get the word out? Social media is really the answer in most cases. Take the Orabrush, for example. This ordinary oral hygiene tool with no real glamour has become a household name. Originally its owner considered sending it to the graveyard of advertising: the infomercial. This uninspiring, overenthusiastic and underwhelming format has doomed many great products. Instead of mercilessly beating his cherished invention, he took it to a group of marketing students at Brigham Young University. They leveraged the power of today's great social media sites, Youtube.com, and advertised it as a no-brainer product for young adults. The clever part is that they made something that people not only want to watch, but that they want to share. The rest is history. Once you tug on the world's heart strings or tickle its funny bone, you'll be able to get the word out.